On Wednesday 23rd July – Virgin Mobile is hosting a free pie-eating contest at Sydney’s iconic Harry’s Café de Wheels.

The pie-eating contest is open to anyone to take part. Roller girls will add an American diner touch to the spectacle, serving competitors their pies, while hoards of hungry city slickers battle it out for a prize from Virgin Mobile.

The competition resonates Virgin Mobile’s new “All You Can Eat” offer, which allows Virgin Mobile users to talk and text all they want for free from Virgin to Virgin.

For four days from Wednesday 23rd July to Saturday 26th July, Virgin Mobile customers will benefit from a pie giveaway at Harry’s Café de Wheels.

Virgin Mobile customers will receive a text message, which they need to present at Harry’s Café de Wheels to receive their free pie.


Date: Weds 23rd July 2008

Registration for competition entry: 12:30pm

Competition Time: 1.00- 2.00pm

Location: Harry’s Café De Wheels, Woolloomooloo Wharf, Sydney

Who: Marto from Nova 969 will MC the competition

What: Pie eating competition, roller girls, the Virgin Mobile ‘All You Can Eat’ sign, Virgin Mobile’s ice cream van, and All You Can Eat pies.